Lucky Saint's Mental Health Commitment

15th Nov, 2021





I’m extremely proud to announce that I have joined the amazing team at Lucky Saint, where I will be leading this incredible initiative to drive real mental health change in the hospitality and retail sector. Back in March 2021, I was offered an ambassador role with Mental Health First Aid England, with the aim of raising awareness and driving mental health change across the FMCG, Retail and Hospitality sector. I remember thinking to myself, ‘how can I reach the most people possible with this new role?’ I explored many possibilities, but I guess with many things in life, I was granted a slick of luck (if you pardon the pun)…


Also in March 2021, I was invited by a good friend of mine to be a guest on Cereal Entrepreneurs Clubhouse (my one and only appearance) to talk about mental health and mental health first aid in FMCG. On Clubhouse I found it very difficult to tell if my words resonated, it’s difficult when you can’t see people and their reactions. Luckily, I received a message from Emma Heal the MD at Lucky Saint and a Founder Member of Cereal Entrepreneurs, who was on the call listening in and we soon connected about mental health first aid. Shortly after this we had a session booked in, and I was set to train 9 team members at Lucky Saint in mental health first aid, including the Founder, Luke Boase. For me as a consumer of Lucky Saint, I was very happy to have secured this one.



It was an extremely powerful 2 days of training. The team led with empathy, and everyone played their part in creating a safe space for people to learn and share their experiences. I found myself biting my lip often during the two days, as I was doing my best to stick to time, yet there was just so much more that I wanted to say about the connection between Lucky Saint and mental health.



Before I had even met the team at Lucky Saint, I experienced first-hand the mental health benefits of moderation when it comes to alcohol consumption. Back in 2020/ early 2021, I faced some difficult personal and family problems - without any exaggeration,  it was the most difficult time that I had ever faced in my life (something that I never thought I’d say after losing my father to suicide). The life events were completely out of my control, and I knew that it ‘wouldn’t take much’ for my stress container to overflow. I also knew that I needed to wake up each day with a clear head, this would give me at least a fighting chance of managing my day to day during this time. So, I decided not to consume alcohol for a 3-month period and instead only drunk Lucky Saint. I knew that regular alcohol consumption could be a blocker and prevent what I needed during this time. It’s safe to say that this decision played a significant part in my ability to manage life during those months, although it was only a small decision, I had found a healthy coping strategy and it was my first exploration of the mental health benefits of moderation.



After the course Emma, Luke and I exchanged notes on mental health and over time we explored what else could be possible together. And today, after much crafting behind the scenes from everyone at Lucky Saint, we are proud to launch our mental health commitments:




I’m so proud and excited by this and I know that our commitments will go a long way in driving mental health training and education to thousands of people. However, more than anything the team at Lucky Saint have been great to work with, both on a professional and personal level. Thank you for welcoming me to the team and I look forward to working in partnership with you to positively impact the lives of hundreds of professionals in the sector - starting with our very first customer, Honest Burgers in January 2022.



If you’d like to find out more, please drop me a message:

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